Behind the Deal

Honest conversations with founders, operators, and investors on the moments that defined their growth — and what they’d do differently next time.

Our Podcast

Listen to the Behind the Deal podcast for insights from founders who have been there before.

Behind the deal with Geoffory De Cooman, Co-Founder Proxyclick
Geoffroy describes his journey from the start of Proxyclick up to its sale to Thoma Bravo owned Condeco in early 2022. Despite its difficult beginnings Proxyclick would become a leader in the Saas visitor management category - an enviable position hard to sustain. The podcast focusses on the different funding rounds, the relationship with investors and commercial partners, and the sales process to Condeco.
Behind the deal with Jonathan Schockaert, Co-founder of Ring Twice
Jonathan describes the early days of Ring Twice. How the two-sided marketplace saw the light. How they raised funds. And finally got to a position where they could acquire their French counterpart - and grow to be a consolidator in the space.