Capital & technology investments with a long term growth focus

G Connection offers a capital solution for high quality B2B service companies with the potential to be leaders in their sector if equipped with modern AI

We bring together the capital, the tech skills, the know-how to re-platform your business and push it forward to grow

We aim to be more than financiers or operators. We aim to be makers - contributing substantially to the companies we acquire. Making them to surpass their known potential

Our model

Our team

Technology and AI capability at the core of our offering

Louis is founding partner at Growth Connection and our technology muscle.

A technology entrepreneur, Louis founded London based big data & Ai expert Datatonic in 2015 - and led the company from inception to be the leader in the data & AI consulting space with 300+ employees across Europe & North America it is today.
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Growth Connection directly taps into this experience to take the companies we partner with to the next level.
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Louis is a civil engineer from Ghent University specialised in computer science. He is a CFA title holder.

What we offer.

A capital solution
At the core, we provide capital - at the time of an initial transaction when we give liquidity to existing shareholders, and later when the company needs resources to grow.


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We work both in situations where we can acquire a controlling stake in the company - but are equally happy to consider minority stakes - as long as these are coupled to a strong technology & growth mandate.

For platform acquisitions we will typically aim to acquire (part of) the company from the founders.
Unparalleled access to AI & tech expertise
Beyond financial capital our real value add is in our capability to adapt good businesses and get them to the forefront of technology.

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Our focus is on verticals were we believe AI and technology will make a material difference - and where we have the confidence we can unlock this difference.

Typically we seek to drive efficiencies, improve the customer experience & set up the company for organic growth. Where we can we leverage existing work so we can go fast in unlocking benefits.
Long term focus on growth
Whereas technology will ensure the businesses we invest in are competitive and future-proof - we seek to double down on this advantage by looking for external growth levers.




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External growth typically takes the form of buy & build or franchise strategies.

This is not about scale for the sake of scale - or getting to better multiples. It is about applying our advantage beyond the initial investment.
A partner one can count on
We are in this job because we like it - and want to have a good time doing it.

As a team we are positive & forward looking - without the stuffiness that typically goes with PE or investing.
We are not afraid to make our hands dirty. Working shoulder to shoulder with businesses is how we think we can create most value.

We take a long term perspective and aim to treat business partners the way we like to be treated ourselves. A word is a word as trust is the basis of all collaboration.

Our podcast

Learnings from those who did it before

Behind the deal with Geoffory De Cooman, Co-Founder Proxyclick

Geoffroy describes his journey from the start of Proxyclick up to its sale to Thoma Bravo owned Condeco in early 2022. Despite its difficult beginnings Proxyclick would become a leader in the Saas visitor management category - an enviable position hard to sustain. The podcast focusses on the different funding rounds, the relationship with investors and commercial partners, and the sales process to Condeco.
See Previous Episodes
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